Marketing
One of NCHRC’s strengths is its ability to market itself. During the last year we engaged in a marketing campaign to increase people’s awareness of NCHRC and our issues.
Social Media
NCHRC uses social media to keep its members up to date with issues and agency events Facebook, Twitter, JUMO, LinkedIn, You Tube and Vimeo.
Radio
NCHRC’s Executive Director Robert Childs has made multiple appearances in the fall 2011 on WCOM FM Chapel Hill, WUNC (NC's NPR Affiliate) and HAMS Radio. NCHRC syringe access allies in Western North Carolina have been covered by Asheville FM's radio show "The Last Straw" in January 2012.
Prominent Articles
NCHRC: Syringe Decriminalization in North Carolina, January 2012
NCHRC profiled the need syringe deciminalization in North Carolina and the South in this brief. To attain a copy please email Robert Childs
Human Rights Watch (HRW), September 2011
HRW profiled harm reduction and NCHRC in their piece in Sept. 2011 titled, "We Know What to Do: Harm Reduction and Human Rights in North Carolina" http://www.hrw.org/news/2011/09/13/we-know-what-do
AMFAR, MAY 2011
Syringe Exchange, Law Enforcement and Public Safety- NCHRC convinced AMFAR to use Southern law enforcement voices in their guide. AMFAR had traditionally used Northern Voices. http://www.docstoc.com/docs/97232055/Fact-Sheet-Public-Safety-Law-Enforcement-and-Syringe-amfAR
Podcasts
NCHRC was profiled in the National Harm Reduction Coalition Podcast in 7/6/2011, 3/30/2012 & 4/17/2012 and the HAMS Network Podcast.
TV Spots
2012: NCHRC has been featured on Carolina Journal TV 5.14.2012 and BLIP TV, including: 1/8/2012
2011: Raleigh’s WRAL featured NCHRC’s Robert Childs speaking at the North Carolina Legislature on 4.13.2011 for syringe decriminalization advocacy day, BLIP TV featured NCHRC ally Stella Zine at the Southern Sex Work Summit, hosted by NCHRC on 12.31.2011 and Asheville's ABC Affiliate on December 2nd, 2011 on sex work in the South.
Media Coverage
The Atlantic 3/9/2012
The Body 12/13/2011 4/12/2011 3/3/2011 2/25/2011
North Carolina Public Radio WUNC 9/7/2011
The John Locke Foundation 5/14/2012 5/4/2012
North Carolina Association of Police Chiefs 4/14/2012
The Independent 12/14/2011 12/8/2011 4/20/2011 5/14/2010 4/5/2006 10/11/2000
Talking Drugs (Release) 12/19/2011
Human Rights Watch 1/16/2012
Contact Magazine 5/14/2012
Raleigh News and Observer 2/3/2012
Macon County News 11/22/2011
NC Policy Watch 4/13/2011 4/13/2011
Prevention Justice 5/3/2012 3/3/2011
Insurance News Net 1/7/2012
Stop the Drug War 8/27/2011 4/14/2006
The Republic 12/2/2011
Hozine 2/17/2012
Mountain Express 11/22/2011
The Carolinian 5/31/2011
The Daily Journal 12/2/2011
Veterans Focus 9/9/2011
Reese Health 2/9/2011
Carolina Public Press 5/6/2011
Q-Notes 4/11/2011
The Daily Tarheel 11/2/2010 8/6/2009
Substance Abuse Federation 4/27/2012 1/24/2012
Black Mountain News 12/2/2011
Hope & HIV 3/2006 (No Link)
SWAAY 3/26 (No Link)
Essence Magazine 12/2006 (No Link)
POZ Health 3/2006
Blogs
NCHRC has been featured in:
AIDS United 3/30/2012 3/26/2012 9/28/2011 9/28/2011 9/20/2011 2/16/2011
The Harm Reduction Coalition Blog 3/26/2012 3/13/2012 1/14/2012
The Criminal Law Blog on 12/9/2011
Blue NC 4/19/2012 4/17/2012 4/10/2012 3/30/2012 3/21/2012 2/27/2012 2/22/2012 2/21/2012 1/30/2012 1/13/2012 12/20/2011 12/12/2011 11/21/2011 11/15/2011 11/9/2011 10/28/2011 10/13/2011 8/23/2011 8/20/2011 8/15/2011
Voices of Immigrants in Action on 12.12.2011
The Daily Kos 5/1/2012 4/10/2012 3/22/2012 3/7/2012 2/27/2012 2/21/2012 2/15/2012 1/30/2012 1/13/2012 12/21/2011 12/14/2011 12/12/2011 12/7/2011 11/30/2011 11/23/2011 11/23/2011 11/16/2011 11/9/2011 10/28/2011 10/13/2011 8/28/2011
Be Better Studios on 11/19/2010
The Honest Courtesan 3/10/2012 12/9/2011
Robert Childs' Blog 5/1/2012 3/6/2012 2/14/2012 1/19/2012 12/20/2011 11/21/2011 10/26/2011 10/17/2011 9/22/2011 9/21/2011 9/20/2011 8/24/2011
Jessicaland 12/8/2011
Fractured Refuge 1/13/2012
Suicide in the Trenches 1/13/2012
Healthy Heels 4/12/2012
Beyond Magnificance 1/13/2012
NCCPN: 3/27/2012
Marsh Mellodies 1/14/2012
Orange Politics 4/10/2012 3/7/2012 2/27/2012 1/30/2012 1/13/2012 12/20/2011 12/14/2011 12/14/2011 12/13/2011 8/23/2011 8/15/2011
Regator 3/6/2012
North Carolina Harm Reduction Coalition Blog: 5x per Week Starting 3/26/2012
John Locke Foundation YouTube 5/14/2012
John Locke Foundation Locker Room 5/14/2012
Online Petition
NCHRC recently started an online petition to stop needlestcks in NC. http://www.thepetitionsite.com/1/stop-needlesticks-to-law-enforcement-in-north-carolina-support-syringe-decriminalization/
Webinars
- 5/18/2011 HIV PJA Strategy Webinar
- 7/26/2011 Latino Commission on AIDS session on Developing Goals and Action Steps for Effecting Policy Change in the Deep South.
Agency Advertising
NCHRC had BeBetter Studios design its logo, which was placed on T-Shirts and Hoodies. People love wearing them and thus we get solid advertising of our group when they do.
How we advertise ourselves
Campaigns
Harm Reduction Conferences
E-Card
E-Lists
Sex Work Summits
Law Enforcement Summits
Clothing
Word of mouth
Social Networks
E-Media
Social Networking Sites (Facebook, Tumblr, Twitter, Linked In, Vimeo, YouTube)
Peer networks
Law Enforcement Trainings
Creativity at reaching different audiences
Trading condoms for advertising space
BBQ at drug corners/sex work zones to advertise our risk reduction services
Non-judemental services
Providing our services in multiple languages
Providing services that are cross cultural
