MEDIA COVERAGE & MARKETING
One of NCHRC’s strengths is its ability to market itself. During the last year we engaged in a marketing campaign to increase people’s awareness of NCHRC and our issues.
Social Media
NCHRC uses social media to keep its members up to date with issues and agency events Facebook, Twitter, JUMO, Tumblr, LinkedIn, You Tube and Vimeo.
Radio
NCHRC’s Executive Director Robert Childs has made multiple appearances in the fall 2011 on WCOM FM Chapel Hill, WUNC (NC's NPR Affiliate) and HAMS Radio. NCHRC syringe access allies in Western North Carolina have been covered by Asheville FM's radio show "The Last Straw" in January 2012. NCHRC's Robert Childs was also recently featured on Carolina Journal Radio in 2013 and NCHRC's OD prevention work was recently featured on 96.7FM and WBT-AM Charlotte on 4/10/2013
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Prominent Articles
The Fix, May 9, 2013
-Feature on Mothers Who Lost Children to Drug Overdose
http://www.thefix.com/content/mothers-lost-children-overdose91653
AlterNet, April 8, 2013
-Feature on overdose prevention- Big Pharma Company Jacks Up Price of Overdose Life Saver by 1100%: Now, More People Will Die. Naloxone is key to fighting overdose deaths, but sky-high prices threaten community distribution programs.
The Fix, February 20, 2013
-Feature on overdose prevention
http://www.thefix.com/content/naloxone-Narcan-OD-harm-reduction-access-nonmedical8434
AlterNet, December 11, 2012
-Feature on Southern States Outlawing Syringe Exchanges Used to Prevent Disease
http://www.alternet.org/drugs/southern-states-outlaw-syringe-exchanges-used-prevent-disease
Harm Reduction Communication, Fall 2012 Edition
-Feature on sex work in North Carolina
http://harmreduction.org/publication-type/newsletter/communication-issue-seventeen/
NCHRC: Results of the North Carolina Law Enforcement and Syringe Access Attitudes Study
-NCHRC profiled the results of its IRB study on law enforcement attitudes towards syringe decriminalization, showing large scale support for it around the state of North Carolina.
The Fix, November 2012
-The fix profiled NCHRC's syringe decriminalization work in the article featured on 11/1/2012
http://www.thefix.com/content/syringes-decriminalize-harm-reduction90845
NCHRC: Reducing Drug Overdose in North Carolina through 911 Good Samaritan Laws and Naloxone Access, November 2012
-NCHRC profiled the need for 911 Good Samaritan Laws and naloxone access. To attain a copy please email Robert Childs.
AlterNet, Aug 30, 2012
-Feature on law enforcement running OD prevention programs in the US
AlterNet, July 11, 2012
-Feature on the effects of the Drug War on the people of Columbia
NCHRC: Syringe Decriminalization in North Carolina, January 2012
-NCHRC profiled the need syringe deciminalization in North Carolina and the South in this brief. To attain a copy please email Robert Childs
Human Rights Watch (HRW), September 2011
-HRW profiled harm reduction and NCHRC in their piece in Sept. 2011 titled, "We Know What to Do: Harm Reduction and Human Rights in North Carolina" http://www.hrw.org/news/2011/09/13/we-know-what-do
AMFAR, MAY 2011
-Syringe Exchange, Law Enforcement and Public Safety- NCHRC convinced AMFAR to use Southern law enforcement voices in their guide. AMFAR had traditionally used Northern Voices. http://www.docstoc.com/docs/97232055/Fact-Sheet-Public-Safety-Law-Enforcement-and-Syringe-amfAR
Health Promotion Practice, May 17, 2007
Grassroots Advocacy Campaign for HIV/AIDS Prevention: Lessons From the Field
http://hpp.sagepub.com/cgi/content/abstract/9/3/253
Podcasts
NCHRC was profiled in the National Harm Reduction Coalition Podcast in 9/12/2012, 7/6/2011, 3/30/2012 & 4/17/2012 and the HAMS Network Podcast.
TV Spots
2013: Coverage of the 911 Good Sam/Naloxone Bill we advocated for was covered by NBC affiliate WITN on 4/12/13. NCHRC's Executive Director was featured discussing our Syringe Decrim work on ABC News-Jackson (MS) on 3/7/2013. NCHRC's Officer Earls was featured on AMFAR's guide to ending the ban on federal funding for syringe exchange on 2/13/2013. Our Overdose Prevention work was featured on NBC WSLS Feb 19, 2013, Fox News Charlotte on 2.16.2013 and on ABC affilitate WCTI on 2.5.2013.
2012: NCHRC has been featured on ABC News on 10.26.2012, Carolina Journal TV 5.14.2012 and BLIP TV, including: 1/8/2012
2011: Raleigh’s WRAL featured NCHRC’s Robert Childs speaking at the North Carolina Legislature on 4.13.2011 for syringe decriminalization advocacy day, BLIP TV featured NCHRC ally Stella Zine at the Southern Sex Work Summit, hosted by NCHRC on 12.31.2011 and Asheville's ABC Affiliate on December 2nd, 2011 on sex work in the South.
Media Coverage
AIDS United 5/1/2013 3/8/13 (no link) 12/4/2012 9/27/2012 9/13/2012 8/22/2012 7/9/2012 6/8/2012 3/30/2012 3/26/2012 9/28/2011 9/28/2011 9/20/2011 2/16/2011
American Public Health Association 6/5/2012
Asheville Citizen Times 3/7/2013 1/31/13 1/31/13 1/28/13
The Atlantic 3/9/2012
Black Mountain News 12/2/2011
The Body 3/11/2013 12/13/2011 4/12/2011 3/3/2011 2/25/2011
Carolina Journal 3/1/2013 1/29/2013 9/10/2012
Carolina Public Press 5/6/2011
The Carolinian 10/2/2012 9/20/2012 9/5/2012 5/31/2011
CBS News Online 1/10/13
Chapel Hill News 2/26/2013
Charlotte Observer 1/14/13
Contact Magazine 5/14/2012
The Daily Journal 12/2/2011
The Daily Tarheel 11/2/2010 8/6/2009
Duke Chronicle 9/21/2012
Duke University 9/10/2012
Durham Hearald Sun 2/2/13 12/16/2012
Durham News 2/21/2013 12/4/2012
Edgecomb County Community College Newsletter July 2012 (No Link)
Essence Magazine 12/2006 (No Link)
The Examiner 4/10/2013
Greensboro News Record 3/18/13 1/28/13
Greenville Daily Reflector 4/20/2013
Fayetteville Observor 4/1/2013
The Fix 11/1/2012
Healthy Heels 1/22/13
Hepmag 5/13/2013
Hickory Record 4/21/2013 4/10/2013 4/9/2013 1/22/13 Guest Column (No Link)
Hope & HIV 3/2006 (No Link)
Hozine 2/17/2012
Huffington Post 4/3/2013 9/12/2012
Human Rights Watch 1/16/2012
The Independent 12/14/2011 12/8/2011 4/20/2011 5/14/2010 4/5/2006 10/11/2000
Insurance News Net 1/7/2012
Its All About Junk 11/1/2012
The John Locke Foundation 4/26/2013 4/9/2013 1/29/13 1/28/13 5/14/2012 5/4/2012
Macon County News 1/31/2013 11/22/2011
Mothers Against Teen Violence 8/31/2012
Mountain Express 11/22/2011
Naloxone.ie 11/5/2012
North Carolina Association of Police Chiefs 4/14/2012
North Carolina Health News 5/13/2013 4/10/2013 2/28/2013 2/12/2013 6/19/2012 6/7/2012
North Carolina Injury and Violence News 3/8/2013 12/5/2012
North Carolina Legislature 1/11/13
North Carolina Policy Watch 4/13/2011 4/13/2011
North Carolina Public Radio WUNC 6/5/2012 9/7/2011
North Carolina Substance Abuse Federation 4/10/2013 4/27/2012 3/6/2013 3/1/2013 3/1/2013 2/28/2013
1/24/2012
New York Times 2/28/2013 1/22/13
Open Society Foundation 8/24/2012
Patheos 5/13/2013
Philanthropy Journal 1/30/13
The Pilot 5/15/2013
Port City Daily 4/11/2013
POZ Health 3/2006
Prevention Justice 11/6/2012 5/3/2012 3/3/2011
Progressive Pulse 5/3/2013
Q-Notes 4/11/2011
Raleigh News and Observer 4/4/2013 2/8/2013 1/29/2013 1/11/13 1/2/2013 11/1/2012 2/3/2012
Regator 8/16/2012
Reese Health 2/9/2011
The Republic 12/2/2011
Richmond County Daily Journal 9/26/2012
Smithfield Herald 2/23/2013
South Carolina Justice Watch 10/26/2012
Stop the Drug War 5/15/2013 7/12/2012 8/27/2011 4/14/2006
SWAAY 3/26 (No Link)
Talking Drugs (Release) 7/12/2012 7/6/2012 12/19/2011
Vanderbilt Medical School 1/28/13
Veterans Focus 9/9/2011
WBTV-Charlotte 4/10/2013
Wilmington Star News 4/21/2013 4/9/2013 1/22/2013
Winston-Salem Journal 1/21/2013 1/19/2013 1/20/2013 1/19/2013
Winston-Salem Chronicle 4/21/2013 4/20/2013
WNCN 2/5/13
Blogs
NCHRC has been featured in:
Be Better Studios on 11/19/2010
Beyond Magnificance 1/13/2012
BlueLight 12/6/2012
Blue NC 5/13/2013 4/10/13 12/12/2012 11/26/2012 11/25/2012 10/30/2012 10/16/2012 9/27/2012 8/25/2012 8/22/2012 8/20/2012 8/16/2012 7/17/2012 7/16/2012 7/12/2012 7/10/2012 7/6/2012 6/27/2012 6/26/2012 6/25/2012 4/19/2012 4/17/2012 4/10/2012 3/30/2012 3/21/2012 2/27/2012 2/22/2012 2/21/2012 1/30/2012 1/13/2012 12/20/2011 12/12/2011 11/21/2011 11/15/2011 11/9/2011 10/28/2011 10/13/2011 8/23/2011 8/20/2011 8/15/2011
The Criminal Law Blog on 12/9/2011
The Daily Kos 5/13/2013 4/8/2013 3/19/2013 1/22/13 11/26/2012 11/25/2012 10/30/2012 10/16/2012 9/28/2012 9/27/2012 8/25/2012 8/23/2012 8/20/2012 7/17/2012 7/16/2012 7/12/2012 7/10/2012 7/7/2012 7/6/2012 7/2/2012 6/28/2012 6/25/2012 5/1/2012 4/10/2012 3/22/2012 3/7/2012 2/27/2012 2/21/2012 2/15/2012 1/30/2012 1/13/2012 12/21/2011 12/14/2011 12/12/2011 12/7/2011 11/30/2011 11/23/2011 11/23/2011 11/16/2011 11/9/2011 10/28/2011 10/13/2011 8/28/2011
Fractured Refuge 1/13/2012
The Harm Reduction Coalition Blog 3/26/2012 3/13/2012 1/14/2012
Healthy Heels 4/12/2012
The Honest Courtesan 9/14/2012 9/7/2012 3/10/2012 12/9/2011
Jessicaland 8/21/2012 12/8/2011
John Locke Foundation YouTube 5/14/2012
John Locke Foundation Locker Room 5/14/2012
LEAHN 7/2012
Marsh Mellodies 1/14/2012
NCCPN: 3/27/2012
North Carolina Harm Reduction Coalition Blog: 5x per Week Starting 3/26/2012
Orange Politics 7/17/2012 7/16/2012 7/12/2012 7/12/2012 7/10/2012 4/10/2012 3/7/2012 2/27/2012 1/30/2012 1/13/2012 12/20/2011 12/14/2011 12/14/2011 12/13/2011 8/23/2011 8/15/2011
Overdose Prevention Alliance 11/21/2012
Regator 3/6/2012
Robert Childs' Blog 11/5/2012 10/16/2012 8/16/2012 7/6/2012 6/28/2012 5/1/2012 3/6/2012 2/14/2012 1/19/2012 12/20/2011 11/21/2011 10/26/2011 10/17/2011 9/22/2011 9/21/2011 9/20/2011 8/24/2011
Sex Work and HIV 7/2012
Suicide in the Trenches 1/13/2012
Voices of Immigrants in Action on 12.12.2011
Women With A Vision 6/28/2012
Online Petition
NCHRC recently started an online petition to stop needlestcks in NC. http://www.thepetitionsite.com/1/stop-needlesticks-to-law-enforcement-in-north-carolina-support-syringe-decriminalization/
Webinars
- 5/18/2011 HIV PJA Strategy Webinar
- 7/26/2011 Latino Commission on AIDS session on Developing Goals and Action Steps for Effecting Policy Change in the Deep South.
Agency Advertising
NCHRC had BeBetter Studios design its logo, which was placed on T-Shirts and Hoodies. People love wearing them and thus we get solid advertising of our group when they do.
How we advertise ourselves
Campaigns
Harm Reduction Conferences
E-Card
E-Lists
Sex Work Summits
Law Enforcement Summits
Legislative Summits
Advocacy Events
Clothing
Community Events
Word of mouth
Social Networks
E-Media
Social Networking Sites (Facebook, Tumblr, Twitter, Linked In, Vimeo, YouTube)
Peer networks
Law Enforcement Trainings
